“When we found out that Drake was going to release an album called (Certified) Lover Boy, I was like let’s speed this shit up and get as many clicks as we can,” says Sella. That said, Sella didn’t let this moment go to waste and took advantage of the marketing opportunity. The Front Bottoms released “Lover Boy” the same week that Drake released his album Certified Lover Boy-though Sella came up with the name before he knew Drake was going to release that album. “I would play it to people if I was at a bar and they’d be like, ‘Woah, this is so good,’ and it got me feeling good so we just released it.” “We had this song that was in a folder, and I would always think about it,” says Sella. Sella kept the song in his back pocket, but he knew eventually when the timing was opportune, the song would be released. The process behind “Lover Boy” began when Sella’s writing partner Tom showed him a song that he wrote music for, and that Sella would later record the vocals for it. One song that Front Bottom fans might be singing along to this fall is “Lover Boy,” a long in-the-works piece that’s finally seeing the light of day. Whether attending a show in Phoenix, Philly, or New York they put on a quality show and make sure to include their fans in the action as well. So I’m just happy to entertain, and I realized I’m meant to be an entertainer and being on stage is where I feel most at peace.”Īnd in the business of entertainment and concerts, the Front Bottoms are a Fortune 500 company. It feels like everyone has needed this for so long.
“You get to hang out with all these people who are so excited to see you. “It gives me life,” says Sella about playing shows. Literally: When I spoke to Sella, he was in Phoenix, Arizona, taking in the sun of an 85-degree day as he prepared to play the Van Buren, a “fucking beautiful” venue the Bergen County native has sold out before.Īnd figuratively: Sella is also soaking up the touring experience, something that the Front Bottoms have missed out on over the lockdown. Brian Sella of the Front Bottoms is soaking it all in, literally and figuratively.
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